History

With a legacy spanning over 175 years, WIJSMAN is the oldest brand within our company. Founded in 1846 by Hendrik Johannes Wijsman Barentszoon, WIJSMAN has consolidated its place as a pioneer and leading supplier in the field of canned butter.

In WIJSMAN’s early days, the challenges of transporting butter to distant countries with a tropical climate were significant. In 1900, Wijsman achieved a major milestone by exporting its butter to Indonesia for the first time. Unlike modern methods of canning butter and controlled temperature transport, the butter was shipped in wooden barrels. To maintain the quality of the butter, it was cooled in large rooms with many ice cubes.

WIJSMAN’s dedication to innovation, quality and providing excellent service resulted in important developments that led to a crucial moment in 1945, when WIJSMAN started canning its butter. This innovation marked a turning point, enabling Wijsman to guarantee the butter’s quality and freshness.

From its humble beginnings in 1846 to its global presence today, WIJSMAN continues to provide a taste of tradition and excellence. Whether enjoyed in tropical climates or far beyond, WIJSMAN canned butter remains a symbol of timeless quality and a rich history that spans generations.